Repositioning
a luxury brand

Despite its strong heritage of quality design and innovation, sales of Ideal Standard’s luxury Italian bathroom brand Sottini, slumped as the brand failed to adapt to a highly competitive market. 

We repositioned the brand for the future, creating a brand platform, ‘Simply Imagine’, that better represented their luxury product positioning. We developed brand touchpoints that encouraged discovery, exploration and interaction.

The refreshed positioning achieved immediate uplift in exhibition footfall and website page views, leading to a 200% increase in sales.

Once again synonymous with quality and innovation in design, the Sottini brand is now leading the way in luxury bathroom style.