Maintaining brand
advantage

Freshfields have an unrivalled history of helping the world’s leading organisations solve their most complex legal challenges. As their brand guardian, our role is to help protect and grow their international reputation.

We developed Freshfields’ new strategic positioning – focused on ‘confidence’, it highlights the advantage they deliver for their clients.

This was activated through multi-channel communications, with an extensive toolkit of assets and guidelines to support the global rollout.

Our work has elevated Freshfields’ global brand presence, delivering a stronger sense of purpose with a powerful focus on the future.

Alongside Conran Design Group agency teams, our in-house Freshfields studio ensures high-quality and consistent rollout, achieving considerable cost and time efficiencies.