A healthier vision

Responding to a changing market, Danone wanted to powerfully capture and express its commitment to health and nutrition. We were asked to create a new global brand identity that would better represent Danone’s new positioning, ‘One Planet. One Health’. 

This purpose was brought to life through a refreshed global brand, including the ‘child star’ identity, and supported by a new look and feel reflecting a more human, inclusive and forward-looking business.  

We also rationalised Danone’s brand architecture to enable its portfolio of brands to communicate consistently across every touchpoint. 

Our work has successfully repositioned the business for the future, and Danone is now living its values through every touchpoint across its brand portfolio.