A formula for growth

Leading infant nutrition brand Cow & Gate commissioned us to redesign its baby food and milk portfolio. The new packaging design needed to reflect the brand’s positioning of ‘authenticity and instinct’, while simultaneously creating a consistent and easy-to-navigate on-shelf experience. 

Our solution introduced a more contemporary aesthetic while improving brand recognition, on-pack navigation and flavour differentiation. With a harmonised portfolio and revised product packaging that better reflects the brand’s essence, we’ve helped secure Cow & Gate’s position as a first-choice baby food and formula brand.